Screen Engine/ASI goes beyond delivering data—we unlock the story behind it.

As a strategic partner, we transform consumer intelligence into prescriptive guidance that helps our clients understand their audiences, optimize engagement, and uncover new growth opportunities. With advanced analytics, emotional insights, and deep generational and multicultural expertise, we deliver tailored solutions that drive smarter decisions in a rapidly evolving world

Expertise

Concept & Content Testing

Predictive Analytics & Forecasting

Brand Health
& Growth

Innovation & Product Development

Advertising and
Marketing Effectiveness

User Experience (UX) & Customer
Journey

Attitude &
Usage

Market Segmentation & Targeting

Company Teams

The leader in entertainment content and audience and viewer research.

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Our award-winning London-based team is known for its expertise in segmentation and brings beauty and simplicity to the most complex problems.

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Coherency is our marketing insights team that uses breakthrough research techniques to help brands solve business challenges by deciphering the emotional logic that drives consumer behavior.

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TicktBox is a world class digital marketing, ticketing, and online streaming platform. As a global leader in integrated marketing solutions, we provide powerful solutions for some of the world’s top entertainment brands within the Fortune 500.

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2M+

Respondents Interviewed Annually

Top 25

IA Member Research Firms

50+

Survey Markets Worldwide

5M+

Community Panels

What’s New?

Tapestry Wins Two Honors at the 2025 Adwanted Media Research Awards

Screen Engine/ASI Hiring: Research Director – Entertainment & Media Insights

Screen Engine/ASI’s Chief Client Engagement Officer Holly Leff-Pressman Leads Panel at AI Summit

15 YEARS OF INNOVATION AND IMPACT: SCREEN ENGINE/ASI’S JOURNEY

Screen Engine/ASI Staff Spotlight: Steve Callahan

Screen Engine/ASI 2025 Summer Internship Program

The Gender Rift- A Tapestry Report

Cumulus Media’s 2025 Audioscape Report

Gaming in 2024′ Trends Report by mindGAME Data

Evaluating The Top 50 U.S. Film Schools

Reflecting on the Power of Cinema Award

Tapestry, a Screen Engine/ASI company Wins 2024 Marketing Research Supplier of the Year

Staff Spotlight: Terri Cavanaugh, VP of Qualitative Insights at Screen Engine/ASI

Tapestry, a Screen Engine/ASI company discusses Segmentation

Tapestry, a Screen Engine/ASI company has promoted three of its senior managers to directors.

Screen Engine/ASI Joins Warner Bros. Discovery at ARF/OTT Event

Tapestry Research, a Screen Engine/ASI company Celebrated for Award Nominations

An Online Panel Discussion in Celebration of Hispanic Heritage Month

MRX Power Chats: The Power of Sharing

Screen Engine/ASI CEO Kevin Goetz is quoted in a recent LA Times article

Screen Engine Chief Client Engagement Officer, Holly Leff-Pressman hosts a Session on AI Legal Implications on TVOT Connect

Awards & Recognitions

2025 Adwanted Media – Best Research Company of the Year

2025 Adwanted Media – Best Custom Media Research Project Supporting Diversity in Media & Advertising

2024 American Cinematheque – Power of Cinema Award

2024 Top 25 Company – Insights Association

2024 Quirks Excellence Awards – Marketing Research Supplier of the Year

2023 Media Week Awards – Gold Winner Trade Body Research

2023 Mediatel Research Awards – Highly Commended Research Agency of the Year

2020 U.S. Report Diane Bowers – Top 50 Firm (Formerly “The Gold Report”)

2019 Greenbook – Market Leader

2018 AMA – Gold Top 50 Research Firm